I started in graphic design at a time when print and digital overlapped, which trained my eye for structure, quality, and consistency. That foundation shaped how I work today: clear hierarchy, strong systems, and decisions that hold up when a product grows.​

As I moved fully into web design, I became interested in what makes a site truly useful—not just attractive. Working with clients and later inside an SEO-driven eCommerce environment made one thing obvious: great visuals don’t matter if users can’t find the product or if the experience introduces friction. That’s where my approach evolved into a mix of UX/UI, SEO awareness, and practical implementation thinking.​

Now, the goal is simple: design reliable digital assets that help teams move faster and scale with confidence. That means designing with business logic, documenting decisions for smooth handoff, and building interfaces that stay clean, maintainable, and performance-minded as requirements change.