Introduction
This project focused on redesigning the rich content for the HP Dragonfly equipment line. The main objective was to optimize how these products are presented, seeking to automate data loading and, fundamentally, improve the viewing experience through a much more solid responsive design.
Challenge
The challenge consisted of redesigning the “Rich Content” structure displayed on the websites of major retail chains. We needed to improve the description of Dragonfly products and make the automated loading of images and features associated with each computer more efficient.
Additionally, there was a visual technical problem: the previous version lost its structure and became misaligned at various screen sizes (breakpoints). Therefore, the new design required a fluid and perfect adaptation on any device.
Implemented Solutions
To address the redesign, I started by analyzing the nature of the information:
- Content Analysis: First, I identified what information was constant across the computers and what was variable (such as hardware specifications). Understanding the actual volume of data to be shown, I concluded that the best strategy was to start from the smallest.
- Mobile First Thinking: I decided to adopt a Mobile First approach, adapting all information first to small screens and then scaling the design as available space increased.
- Modular Design: I defined that the structure should be modular. This allows all computers in the category to maintain visual coherence, but if a specific model has less information, a module is simply removed without the complete design “breaking” or losing harmony.
Creative and Technical Process
The process involved a lot of iteration and technical testing.
- Visual Iteration: I worked with different structures to ensure that lifestyle photographs and main features could dynamically change from one product to another without affecting design integrity.
- Implementation with CSS Grid: For the technical part, I chose to build the initial template using CSS Grid. This technology was key, as it greatly facilitates the creation of modular structures that efficiently transform and adapt across different screen widths.
Results
The redesign was a resounding success in terms of structure and automation.
We managed to improve the general structure and efficiently automate the loading of differentiated texts and images for each product. With this new version, the design adaptation is natural and organic: images no longer get misaligned or seem out of place, regardless of the device.
For the end user, the result is an experience where information about the equipment’s features and benefits is clear and easy to digest.
Learning and Final Reflection
This project taught me the value of thinking in modular systems instead of static pages. By adopting a Mobile First mindset combined with the power of CSS Grid, I learned that flexibility doesn’t have to sacrifice visual order.
I realized that good web design must be resilient: capable of adapting when content changes or is missing, without losing its integrity. This experience reinforced my belief that information architecture and the correct choice of technology (like Grid for complex layouts) are the foundation for creating scalable and easy-to-maintain digital products.